Hi! Nice to meet you.
I’m a marketing leader and creative brand strategist with over a decade of professional experience.
I’m at my best when working across teams to bring impactful ideas to life.
I’ve worked at hyper-growth start-ups, agencies, and in-house brands.
I have a wealth of operational knowledge and expertise that includes: consumer marketing strategy, integrated campaign planning, brand development, content marketing, content strategy, and copywriting.
My best ideas come into focus at the cross-roads of organization and creativity. A natural planner and strategic thinker, I love to create and assemble the pieces needed to successfully launch campaigns and brand stories. My ability to balance problem-solving and innovation allows me to approach brand goals with unique, effective solutions.
A few career highlights:
Being part of the team that helped take Leafly public in January 2022
Launching direct-to-consumer CBD marketplace Leafly Market in under 4 months with high-quality product and brand content and marketing materials
Shaping, branding, and launching Spreetail.com in under 6 months with a custom editorial strategy and 250+ pieces of original content
Winning Agency of Record for Four Seasons Hotels & Resorts
Launching TOM FORD’s global social media channels and first e-commerce presence
Crafting and executing an integrated strategy for Amazon Fashion’s sponsorship of the first Men’s New York Fashion Week
Managing and crafting the Alba Botanica Do Good, Do Beautiful campaign
Celebrating Bergdorf Goodman’s 111th anniversary with a full year of creative content & commerce strategy.
I’ve worked with a wide variety of teams on a wide variety of projects, including: creatives, UX/UI, sales, growth marketing, customer service, agency teams, and leadership.
My deep sense of empathy and highly observant, intuitive nature are advantageous to any company or project. I consider myself personable and approachable. I excel at building and forming relationships and rapport with clients and colleagues, and I’m a skilled leader and people manager. I believe that prioritizing people and fostering their potential through structured feedback and 1-on-1s builds confidence, creates outstanding work, and leads to greater overall success.
I moved to New York City to attend New York University. Originally intent on studying nutrition, I switched majors after my first year to pursue a stronger calling for marketing and storytelling. However, my passion for health and wellness hasn’t diminished, and you can often find me running around Town Lake in Austin, TX, practicing pilates, or testing out new recipes with farmer’s market finds in my kitchen.